{"id":10111,"date":"2017-05-25T11:42:53","date_gmt":"2017-05-25T15:42:53","guid":{"rendered":"https:\/\/www.campbell.edu\/?page_id=10111"},"modified":"2020-03-25T19:04:02","modified_gmt":"2020-03-25T23:04:02","slug":"social-media-policy","status":"publish","type":"page","link":"https:\/\/www.campbell.edu\/university-communications\/social-media\/social-media-policy\/","title":{"rendered":"Social Media Policy"},"content":{"rendered":"<h2>Purpose<\/h2>\n<p><span style=\"font-weight: 400;\">To develop and maintain a reputation for Campbell University\u2019s social media presence as an important forum for conversations and relationships; to use social media as an integral part of an overall communications strategy to maintain and increase the prominence of University programs, initiatives, and members of its community; and to engage a full range of constituencies in new and flexible ways.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To maintain the University\u2019s reputation of excellence, the different departments and offices of Campbell should work collaboratively to communicate to our various constituencies about the quality work of faculty and students, the endeavors we undertake in higher education, and the many service efforts we make in our community to create sustainable programs.<\/span><\/p>\n<h2>Application of this policy<\/h2>\n<p><span style=\"font-weight: 400;\">This policy applies to social media accounts affiliated with the University for the official business purposes of Campbell, including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Schools and\/or colleges;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Departments and\/or programs; and<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Official athletic teams.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">All officially-recognized social media accounts will be monitored by the University Communications &amp; Marketing team.<\/span><\/p>\n<h2>Exemptions from this policy<\/h2>\n<p><span style=\"font-weight: 400;\">This policy does not apply to private student or employee social media accounts. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Employees who use social media are expected to refrain from presenting themselves as official representatives of the University or from portraying the University in a negative manner. Employees are expected to use good judgment and discretion when using or accessing social media, ever aware of the importance of advancing the University\u2019s mission, upholding its policies, and dedicating their best efforts to the broad interests of the University. Employees are liable for anything they post to social media sites in violation of this policy.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.campbell.edu\/faculty-staff\/human-resources\/personnel-manual\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Campbell University Personnel Manual<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.campbell.edu\/students\/student-handbook\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Campbell University Student Handbook<\/span><\/a><\/li>\n<\/ol>\n<h2>Definitions of this policy<\/h2>\n<p><strong>Administrator or manager: <\/strong><span style=\"font-weight: 400;\">A person who is approved to manage and\/or post on an officially recognized Campbell University social media account.<\/span><\/p>\n<p><strong>Poster or user:<\/strong><span style=\"font-weight: 400;\"> A person creating and\/or posting content to any social media site.<\/span><\/p>\n<p><strong>Social media: <\/strong><span style=\"font-weight: 400;\">Media designed to be disseminated through social interaction using highly accessible publishing techniques. Social media includes, but is not limited to, networks like Facebook, Twitter, YouTube, blogs, and podcasts.<\/span><\/p>\n<p><strong>University\u2019s best interest:<\/strong><span style=\"font-weight: 400;\"> To represent the University in a fair, accurate and legal manner while protecting the brand and reputation of the institution.<\/span><\/p>\n<h2>Accounts\/Pages<\/h2>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Any new account must be created or approved by an authorized administrator of the <a href=\"https:\/\/www.campbell.edu\/university-communications\/our-team\/\">University\u2019s Communications &amp; Marketing office<\/a>.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">All accounts recognized by the University must have no less than two Campbell employees as administrators at all times to ensure adherence to this policy.<\/span>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If a Campbell employee administrator of an account leaves the University for any reason or no longer wishes to be an account administrator, it is the department\u2019s responsibility to remove that person as an account administrator and designate another employee to that role. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If there are not two employees available to serve as account administrators, a member of the University\u2019s Communications &amp; Marketing team may serve in that capacity.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A graduate assistant may serve as one of the administrators.<\/span>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If graduate assistants are serving as administrators, verify and update passwords at the end of each semester.<\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Authorized administrators are fully responsible for all content posted by his\/her departmental account and any actions that take place using the account. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pages should maintain up-to-date content with a goal of posting new content 2-3 times a week during the academic year.<\/span><\/li>\n<\/ol>\n<h2>Brand Management<\/h2>\n<p><span style=\"font-weight: 400;\">Users of official Campbell University social media channels should reinforce the <\/span><a href=\"https:\/\/brand.campbell.edu\/\"><span style=\"font-weight: 400;\">Campbell brand<\/span><\/a><span style=\"font-weight: 400;\"> at all times. <\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Recommended social media avatars\/icons are available from the University Communications &amp; Marketing team.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Strive to limit typos, grammatical errors and content that is irrelevant to Campbell\u2019s audience. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Maintain the University\u2019s <\/span><a href=\"https:\/\/brand.campbell.edu\/voice-tone\/\"><span style=\"font-weight: 400;\">voice and tone<\/span><\/a><span style=\"font-weight: 400;\"> in content.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Respect privacy laws, including the Family Educational Rights and Privacy Act (FERPA) and the Health Insurance Portability and Accountability Act of 1996 (HIPAA). Avoid using confidential information about the University, its staff or students in social media content. <\/span>\n<ol style=\"list-style-type: lower-alpha;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Such information includes: student grades\/performance, admission status, GPA, Social Security numbers, personally identifiable health information (medical conditions or injuries).<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The University will not ask for, nor should an individual send, credit card or payment information, classified information, privileged information, private information or information subject to nondisclosure agreements via any social network internet communication service.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Additionally, account administrators should be aware of NCAA rules governing interactions between the University and its employees, and prospective student-athletes. Contact the <\/span><a href=\"http:\/\/gocamels.com\/staff.aspx?department=3\"><span style=\"font-weight: 400;\">Department of Athletics\u2019 compliance officials<\/span><\/a><span style=\"font-weight: 400;\"> when in doubt.<\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<h3>Use of University Marks<\/h3>\n<ol>\n<li>Accounts and pages should, where possible, feature the unit\u2019s official name, logo and\/or signature.<\/li>\n<li>If available, accounts and pages should use their designated avatar provided by the University\u2019s Communications &amp; Marketing team.<\/li>\n<li>Keep in mind the University colors when posting graphics.<\/li>\n<li>Refer to the University\u2019s Style Guide when needed: <a href=\"https:\/\/brand.campbell.edu\" target=\"_blank\" rel=\"noopener noreferrer\">brand.campbell.edu<\/a><\/li>\n<\/ol>\n<h2>Campbell University Main Social Accounts<\/h2>\n<p><span style=\"font-weight: 400;\">Campbell University\u2019s official social accounts use the handle Campbell University on <a href=\"https:\/\/www.facebook.com\/campbelluniversity\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>, <a href=\"https:\/\/www.linkedin.com\/school\/campbell-university\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a> and <a href=\"https:\/\/www.youtube.com\/campbelluniversity\" target=\"_blank\" rel=\"noopener\">Youtube<\/a> and <strong>@campbelledu<\/strong> on <a href=\"https:\/\/twitter.com\/campbelledu\" target=\"_blank\" rel=\"noopener\">Twitter<\/a> and <a href=\"https:\/\/www.instagram.com\/campbelledu\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a>. The audience of the University&#8217;s main accounts consists of current students, prospective students, influencers, alumni and friends. We aim to provide content about Campbell that is engaging, relevant and informative for our audience.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Collaborations<\/strong> with the University\u2019s main accounts can elevate a sub-group or organization\u2019s reach and grow its following. Collaborations can happen in two ways:<\/span>\n<ol style=\"list-style-type: lower-alpha;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Working alongside the University\u2019s social media team to create a content campaign;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Submitting created content for review and approval.<\/span><\/li>\n<\/ol>\n<\/li>\n<li style=\"font-weight: 400;\"><strong>External Communications<\/strong>\n<ol style=\"list-style-type: lower-alpha;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Campbell\u2019s social content is designed to be external communication, which means it is designed for an external audience. Content that is targeted for internal audiences like faculty\/staff will only be shared on a must-need basis. <\/span><\/li>\n<\/ol>\n<\/li>\n<li style=\"font-weight: 400;\"><strong>Promotional Posts<\/strong>\n<ol style=\"list-style-type: lower-alpha;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Promotional posts are defined as content that asks the audience to pay for an item or is fundraising in nature. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Promotional posts will be reviewed on a case-by-case basis.<\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><i><span style=\"font-weight: 400;\">Exception: Founders Week, Campbell Day and Campbell TAG Day<\/span><\/i><\/p>\n<h2>Content<\/h2>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Content should be posted with the understanding that it may be redistributed through the Internet and other media channels and may be viewed by the general public. Keep in mind that some versions of content may continue to exist even if it is deleted or modified.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">When possible, content should direct users to <\/span><a href=\"https:\/\/www.campbell.edu\"><span style=\"font-weight: 400;\">www.campbell.edu<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Social media platforms are not to be used to post lengthy policy or procedural information, nor should it be used as a means of sharing admission criteria. Users should be directed to official University websites, electronic resources or publications for such information.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do not post content that may be considered controversial or portray the University in a negative light.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Content must be posted as the department and not as an individual. This maintains the privacy of the individual maintaining the page and preserves the consistency of the University\u2019s voice online. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Personal text, photos, videos and other material posted on social media pages should be in keeping with generally accepted professional and\/or ethical standards for your field(s) of work and\/or study.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do not use hate language, profanity, place holders of profanity, or statements that may be viewed as offensive to a reasonable person. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do not engage in arguments or post inflammatory comments or statements in response to any negative or derogatory comments about the University.<\/span><\/li>\n<li style=\"font-weight: 400;\">Endorsing commercial products or services is not permitted.\u00a0<\/li>\n<\/ol>\n<h2>Engaging with Users<\/h2>\n<p><span style=\"font-weight: 400;\">Social media platforms should encourage communication through commenting, replying and liking posts\/tweets. The following guidelines are in place to prevent malicious comments on University pages:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Comments must be relevant to the topic discussed.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Comments that are off-topic, abusive, contain profanity, are threatening in tone or devolve into personal attacks should be hidden\/deleted immediately.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Posts that contain links that are determined to be spam, sales, or advertising should be removed immediately.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Enabling public wall posts is at the discretion of the authorized user of the page. By enabling this feature, the department is responsible for addressing public posts promptly and professionally.<\/span><\/li>\n<\/ol>\n<h3><span style=\"font-weight: 400;\">Students<\/span><\/h3>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tag officially registered student groups\/teams (Campbell Football, etc.) when appropriate instead of individual students.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use caution when retweeting or reposting content originated by a student user. While retweets are not endorsements, they display those users (and their content) to our audience.<\/span><\/li>\n<\/ol>\n<h2><span style=\"font-weight: 400;\">Emergency\/Crisis Communication<\/span><\/h2>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">In the event of a crisis or campus emergency, social media is used as a vital communication channel. Information posted on social media channels during such an event should direct followers to the Campbell University homepage. All accounts should follow the lead of the main Campbell University accounts on <\/span><a href=\"https:\/\/www.facebook.com\/campbelluniversity\/\"><span style=\"font-weight: 400;\">Facebook<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/twitter.com\/campbelledu\"><span style=\"font-weight: 400;\">Twitter.<\/span><\/a>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A crisis or campus emergency includes: inclement weather, fire, campus shooting, threat to campus, etc.<\/span><\/li>\n<\/ol>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Administrators of Campbell University social media channels should not post information about an emergency\/crisis before the main University accounts. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Administrators of Campbell University social media channels should not reinterpret, add to or delete from language used in crisis or campus emergency notifications. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If there is a safety concern resulting from a post on an account you oversee, contact Public Safety immediately. After contacting Public Safety, send an email to <\/span><a href=\"mailto:cuweb@email.campbell.edu\"><span style=\"font-weight: 400;\">cuweb@email.campbell.edu<\/span><\/a><span style=\"font-weight: 400;\"> with a screenshot of the post.<\/span><\/li>\n<\/ol>\n<h2>Troubleshooting<\/h2>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Accounts\/pages will be monitored on a regular basis. If an issue comes up, please contact University Communications &amp; Marketing for discussions on a resolution plan. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Resources:<\/span>\n<ol>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.facebook.com\/help\/282489752085908\/?helpref=hc_fnav\"><span style=\"font-weight: 400;\">Facebook Pages Help Page<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/help.instagram.com\/\"><span style=\"font-weight: 400;\">Instagram Help Center<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.linkedin.com\/help\/linkedin?lang=en\"><span style=\"font-weight: 400;\">LinkedIn Help Page<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/support.snapchat.com\/en-US\"><span style=\"font-weight: 400;\">Snapchat Support<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/support.twitter.com\/\"><span style=\"font-weight: 400;\">Twitter Support<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/support.google.com\/youtube\/?hl=en#topic=4355266\"><span style=\"font-weight: 400;\">YouTube Help Page<\/span><\/a><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Purpose To develop and maintain a reputation for Campbell University\u2019s social media presence as an important forum for conversations and&hellip; <\/p>\n<div class=\"link--more\"><span>More<\/span><span> on this post<\/span><\/div><\/p>\n","protected":false},"author":80,"featured_media":0,"parent":10109,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"coauthors":[147,169],"class_list":["post-10111","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Media Policy | University Communications | Campbell University<\/title>\n<meta name=\"description\" content=\"Campbell\u2019s social media policy outlines effective ways to use social networks to maintain and increase the prominence of University programs, initiatives and members of the campus community.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.campbell.edu\/university-communications\/social-media\/social-media-policy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media Policy | University Communications | Campbell University\" \/>\n<meta property=\"og:description\" content=\"Campbell\u2019s social media policy outlines effective ways to use social networks to maintain and increase the prominence of University programs, initiatives and members of the campus community.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.campbell.edu\/university-communications\/social-media\/social-media-policy\/\" \/>\n<meta property=\"og:site_name\" content=\"Campbell University\" \/>\n<meta property=\"article:modified_time\" content=\"2020-03-25T23:04:02+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"8 minutes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data2\" content=\"Kate Stoneburner\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.campbell.edu\/university-communications\/social-media\/social-media-policy\/\",\"url\":\"https:\/\/www.campbell.edu\/university-communications\/social-media\/social-media-policy\/\",\"name\":\"Social Media Policy | University Communications | Campbell University\",\"isPartOf\":{\"@id\":\"https:\/\/www.campbell.edu\/#website\"},\"datePublished\":\"2017-05-25T15:42:53+00:00\",\"dateModified\":\"2020-03-25T23:04:02+00:00\",\"description\":\"Campbell\u2019s social media policy outlines effective ways to use social networks to maintain and increase the prominence of University programs, initiatives and members of the campus community.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.campbell.edu\/university-communications\/social-media\/social-media-policy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.campbell.edu\/university-communications\/social-media\/social-media-policy\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.campbell.edu\/university-communications\/social-media\/social-media-policy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.campbell.edu\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"University Communications &amp; 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