{"id":11455,"date":"2017-09-07T09:26:08","date_gmt":"2017-09-07T13:26:08","guid":{"rendered":"https:\/\/www.campbell.edu\/?page_id=11455"},"modified":"2023-06-05T15:06:35","modified_gmt":"2023-06-05T19:06:35","slug":"best-practices","status":"publish","type":"page","link":"https:\/\/www.campbell.edu\/university-communications\/social-media\/best-practices\/","title":{"rendered":"Best Practices"},"content":{"rendered":"<h2><span style=\"font-weight: 400;\">Facebook<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Facebook builds brand loyalty and reputation. <\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li1\">Facebook Pages\u00a0\n<ul class=\"ul1\">\n<li class=\"li1\">A Facebook page is accessible to the general public. Pages are intended for organizations, departments, and businesses.\u00a0\u00a0<\/li>\n<li class=\"li1\">Audience: The largest group of users are aged 25-29 (24%), while the second largest group is aged 35-44 (19%) according to <a href=\"https:\/\/www.statista.com\/statistics\/187041\/us-user-age-distribution-on-facebook\/\"><span class=\"s2\">a 2022 study<\/span><\/a>.\u00a0\n<ol class=\"ol1\">\n<li class=\"li1\">Recent alumni, parents, and grandparents use this platform most often\u00a0<\/li>\n<\/ol>\n<\/li>\n<li class=\"li1\">Facebook is best served for news, positive information, and updates around campus to engage all age demographics\u00a0\n<ol class=\"ol1\">\n<li class=\"li1\">Largely leaning 40+ in terms of age\u00a0<\/li>\n<li class=\"li1\">Facebook has a much higher percentage of female vs male\u00a0<\/li>\n<li class=\"li1\">Posts: Ideal for sharing stories, detailed information, news releases, historical photos or memories and opportunities for open dialogue\u00a0<\/li>\n<li class=\"li1\">Strive to respond to comments and wall posts, even if they are negative.\u00a0\u00a0<\/li>\n<\/ol>\n<\/li>\n<li class=\"li1\">Monitor your page frequently.\u00a0\n<ol class=\"ol1\">\n<li class=\"li1\">Hashtags don\u2019t have much of an impact on engagement on Facebook. Keep them to a minimum or use them for visual emphasis only.\u00a0<\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"li1\">Facebook Groups\u00a0\n<ul class=\"ul1\">\n<li class=\"li1\">If your goal is to create a small community where people can chat about a specific topic, a Facebook group might be your best solution.\u00a0\u00a0<\/li>\n<li class=\"li1\">Groups can be set to public or private and share documents and files with members of the group.\u00a0<\/li>\n<li class=\"li1\">Facebook groups are great for individuals and fans of certain programs, teams that are created organically, they are far less successful when a University runs said accounts.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Twitter<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Twitter is like a news room. <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Audience:<\/strong> all age ranges<\/span><\/li>\n<li style=\"font-weight: 400;\"><span class=\"TextRun SCXW200228370 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW200228370 BCX0\"><strong>Posting Schedule:<\/strong> Twitter <\/span><span class=\"NormalTextRun SCXW200228370 BCX0\">requires<\/span><span class=\"NormalTextRun SCXW200228370 BCX0\"> weekly updates. Twitter accounts need to be managed and updated with consistent posting.<\/span><\/span><span class=\"EOP SCXW200228370 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Be thoughtful in selecting a username, user handle, and a page bio to ensure people find the account in a quick search.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Posts:<\/strong> Ideal for breaking news, updates, and responses to questions\/comments from followers. <\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">To be successful on Twitter, make sure to post updates regularly <\/span><\/li>\n<li style=\"font-weight: 400;\"><span class=\"TextRun SCXW184407877 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW184407877 BCX0\">Twitter is a source of information and requires the most constant <\/span><span class=\"NormalTextRun SCXW184407877 BCX0\">managing<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><span data-contrast=\"auto\">Threads are a new tool utilized to share multiple ideas in one post<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span data-contrast=\"auto\">Threads are much more common in 2022 to create exposure and long-form discussion about a given topic.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Hashtags:<\/strong> the birthplace of the hashtag; can use to search topics or promote a branded hashtag (#LeadingWithPurpose)<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\">\u00a0<\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Instagram<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Instagram is for capturing beautiful images.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Audience:<\/strong> Instagram is the second most engaged social network following Facebook; <\/span><a href=\"https:\/\/www.brandwatch.com\/blog\/37-instagram-stats-2016\/\"><span style=\"font-weight: 400;\">90% of users are 35 years old or younger<\/span><\/a><span style=\"font-weight: 400;\">. <\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">U.S. teenagers view Instagram as the most important social network; prospective students <\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><strong>Posts: <\/strong>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Keep captions to 100-125 characters to avoid automatic cut offs<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Keep graphics to a minimum<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><strong>Hashtags:<\/strong>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Hashtags work great on Instagram. Keep branded hashtags in the main caption. If adding hashtags that aren\u2019t Campbell branded, add those in a separate comment below<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">YouTube<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">YouTube is the <\/span><a href=\"http:\/\/searchengineland.com\/youtube-how-to-searches-up-70-yoy-with-over-100m-hours-of-how-to-videos-watched-in-2015-220773\"><span style=\"font-weight: 400;\">second largest search engine<\/span><\/a><span style=\"font-weight: 400;\"> with over 3 billion searches a month.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">YouTube is a great resource for Campbell organizations or departments that want to share interesting video content. Access to recording equipment is at an all-time high, so a YouTube channel could be a great asset for your campus group to showcase your interests and campus involvement. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you don\u2019t have enough video content to sustain your own YouTube channel, you can submit a request to have your content uploaded on <a href=\"https:\/\/www.youtube.com\/campbelluniversity\" target=\"_blank\" rel=\"noopener\">Campbell\u2019s YouTube channel<\/a>. <\/span><\/p>\n<h3><span style=\"font-weight: 400;\">How to Use YouTube<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create an account using a name that references Campbell University<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Review and comply with <\/span><a href=\"https:\/\/www.youtube.com\/yt\/policyandsafety\/policy.html\"><span style=\"font-weight: 400;\">YouTube\u2019s policies<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Upload videos<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Uploading a video is similar to uploading photos online. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">YouTube allows for high definition videos, up to 2 GB in size and up to 15 minutes in length<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Be descriptive when naming and summarizing your video <\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Tips and Best Practices<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Poor video quality can distract from great content. When filming, make sure your subject is well-lit and clear of background noise, and minimize equipment shaking. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Keep your audience\u2019s attention span in mind. YouTube allows up to 15 minutes of video, but audiences tend to lose interest unless the content is completely compelling. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Share, share, share. Share your videos from YouTube across other social media networks.<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Facebook Facebook builds brand loyalty and reputation. Facebook Pages\u00a0 A Facebook page is accessible to the general public. Pages are&hellip; <\/p>\n<div class=\"link--more\"><span>More<\/span><span> on this post<\/span><\/div><\/p>\n","protected":false},"author":141,"featured_media":0,"parent":10109,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"coauthors":[169],"class_list":["post-11455","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Best Practices | Social Media | University Communications | Campbell University<\/title>\n<meta name=\"description\" content=\"Campbell\u2019s social media best practices were developed to help maintain the University\u2019s reputation of excellence. 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