{"id":14396,"date":"2018-04-17T09:27:06","date_gmt":"2018-04-17T13:27:06","guid":{"rendered":"https:\/\/www.campbell.edu\/?page_id=14396"},"modified":"2020-03-25T19:05:42","modified_gmt":"2020-03-25T23:05:42","slug":"blog-policy","status":"publish","type":"page","link":"https:\/\/www.campbell.edu\/university-communications\/web\/web-policy\/blog-policy\/","title":{"rendered":"Blog Policy"},"content":{"rendered":"<h2>University Blog Purpose<\/h2>\n<p>The purpose of the <a href=\"https:\/\/blogs.campbell.edu\/\" target=\"_blank\" rel=\"noopener\">Campbell University blog<\/a> is to curate marketing-focused communication and cultivate thought leadership relevant to the <a href=\"https:\/\/www.campbell.edu\/about\/mission\/\">University\u2019s mission<\/a>.<\/p>\n<h2>Users<\/h2>\n<ul>\n<li>Only <strong>Campbell University faculty, staff and graduate assistants<\/strong>\u00a0may write for the Campbell University blog. An active Campbell University email account is required.<\/li>\n<li>Accounts will <strong>not be provided for external University partners<\/strong>. An external, vetted University partner may submit a post, and a University blog user may publish on the partner\u2019s behalf. (These contributors can be noted within the Contributor fields.)<\/li>\n<\/ul>\n<h2>Content<\/h2>\n<ul>\n<li>Content <strong>must be original<\/strong>.\n<ul>\n<li>Content from other websites may not be reposted to the Campbell University blog. Instead, write original content, then cite and link to the external article. This approach avoids potential copyright infringement and also improves SEO.<\/li>\n<li>Content posted to the <a href=\"https:\/\/magazine.campbell.edu\/\" target=\"_blank\" rel=\"noopener\">Magazine<\/a>, <a href=\"https:\/\/news.campbell.edu\/\" target=\"_blank\" rel=\"noopener\">News<\/a> or <a href=\"https:\/\/calendar.campbell.edu\/\" target=\"_blank\" rel=\"noopener\">Calendar<\/a> sites should not be reposted to the University Blog.<\/li>\n<\/ul>\n<\/li>\n<li>Content must <strong>adhere to the University\u2019s mission<\/strong>.<\/li>\n<li>Content must be <strong>in compliance with <a href=\"https:\/\/www.copyright.gov\/title17\/\" target=\"_blank\" rel=\"noopener\">copyright law<\/a><\/strong>. Authors are responsible for acquiring permissions to post copyrighted material, including photographs.<\/li>\n<li>Content must <strong>follow <a href=\"https:\/\/brand.campbell.edu\/visual-identity\/\">brand guidelines<\/a> and <a href=\"https:\/\/brand.campbell.edu\/editorial-guidelines\/\">editorial guidelines<\/a><\/strong> along with <a href=\"https:\/\/www.campbell.edu\/university-communications\/web\/web-policy\/\">web<\/a> and <a href=\"https:\/\/www.campbell.edu\/university-communications\/social-media\/social-media-policy\/\">social media<\/a> policies<a href=\"https:\/\/brand.campbell.edu\/\">.<\/a><\/li>\n<li>Content that promotes <strong>upcoming event dates and details<\/strong> should be posted to <a href=\"https:\/\/calendar.campbell.edu\/\">calendar.campbell.edu<\/a> and should not be posted on the University blog. Exceptions include highlighting an event speaker, event recaps, etc.<\/li>\n<\/ul>\n<h3>Prohibited Blog Content<\/h3>\n<ul>\n<li><strong>Personal views and opinions<\/strong> that are inconsistent with the University\u2019s mission.<\/li>\n<li style=\"font-weight: 400;\"><strong>Links to pages<strong>, videos, social media or images<span style=\"font-weight: 400;\"> that are inconsistent with the University\u2019s mission.<\/span><\/strong><\/strong><\/li>\n<li>Content that is geared toward <strong>personal business or personal gain<\/strong>.<\/li>\n<li><strong>Advertising non-university<\/strong> entities, businesses or products.<\/li>\n<li>Blog content that <strong>implies institutional endorsement<\/strong> of a project, service or opinion.<\/li>\n<\/ul>\n<h2>Academic &amp; External Blogs<\/h2>\n<ul>\n<li>University branding and\/or the Campbell University name <strong>cannot be used for external or personal blogs or websites<\/strong> (i.e. any site that is outside of the campbell.edu domain) as this is a violation of <a href=\"https:\/\/brand.campbell.edu\/trademarks-and-licensing\/\">University licensing, copyright, and trademark policies<\/a>.<\/li>\n<li>Blogs pertaining to academic, course-related content can be created via <a href=\"https:\/\/www.campbell.edu\/information-technology-services\/\" target=\"_blank\" rel=\"noopener\">Information Technology Services<\/a>.<\/li>\n<\/ul>\n<h2>The Fine Print<\/h2>\n<ul>\n<li>University branding and\/or the Campbell University name <strong>cannot be used for external or personal blogs or websites<\/strong> (i.e. any site that is outside of the campbell.edu domain) as this is a violation of <a href=\"https:\/\/brand.campbell.edu\/trademarks-and-licensing\/\">University licensing, copyright, and trademark policies<\/a>.<\/li>\n<li><a href=\"https:\/\/www.campbell.edu\/university-communications\/\" target=\"_blank\" rel=\"noopener\">University Communications &amp; Marketing<\/a> <strong>reserves the right to remove<\/strong>, at any time, content that is posted on a blog or website that is inconsistent with the University\u2019s mission and policies or in violation of local, state or federal law.<\/li>\n<li>Blog accounts that are <strong>not regularly contributing<\/strong> content will be archived. If a blog is inactive for more of a semester, University Communications &amp; Marketing may contact you. If it\u2019s still inactive after three months, University Communications &amp; Marketing will archive it.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>University Blog Purpose The purpose of the Campbell University blog is to curate marketing-focused communication and cultivate thought leadership relevant&hellip; <\/p>\n<div class=\"link--more\"><span>More<\/span><span> on this post<\/span><\/div><\/p>\n","protected":false},"author":80,"featured_media":0,"parent":8219,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"coauthors":[147],"class_list":["post-14396","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Blog Policy | Web Communications | Campbell University<\/title>\n<meta name=\"description\" content=\"Policies and guidelines for Campbell University faculty, staff and graduate assistants who may write for the Campbell University blog. Blogs will be tagged by departmental specialty.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.campbell.edu\/university-communications\/web\/web-policy\/blog-policy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blog Policy | Web Communications | Campbell University\" \/>\n<meta property=\"og:description\" content=\"Policies and guidelines for Campbell University faculty, staff and graduate assistants who may write for the Campbell University blog. 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