The website is one of the university’s most important communication and marketing tools. With the ongoing increase in complexity of web communications, we must ensure the ongoing need for policies and workflows to manage web communications effectively and efficiently.<\/p>\n
This document outlines the strategic priorities, policies, and procedures of campbell.edu. If you have questions regarding this document, please contact\u00a0University Communications & Marketing<\/a>.<\/p>\n University Communications & Marketing must approve, create, and develop all official University websites using the branded templates provided.<\/p>\n Major revisions to the website \u2013 including but not limited to site structure, code, design, components, and functionality \u2013 require the approval of University Communications & Marketing.<\/p>\n The strategic priorities of the University, brand integrity, site performance, security, and site-wide code base will be considered before these types of requests can be approved.<\/p>\n If schools and departments want to create a new website, start a blog, add additional pages to an existing website, or request new features that require development work or third-party software, a Web Request<\/a> must be submitted to University Communications & Marketing.<\/p>\n External websites or blogs (sites hosted outside of the campbell.edu domain) to be used for official University business, including those created for marketing campaigns, will not be permitted. Please direct all inquiries to University Communications & Marketing.<\/span><\/p>\n Third-party extensions expand the capability of the core CMS; however, quality of extensions and compatibility with other add-ons to the CMS are not guaranteed. If not well managed, use of third-party extensions can easily lead to problems in reliability, regression errors in updates, managing the differences between sites that do and don\u2019t use them, testing them, and ensuring a consistent and quality experience for users. <\/span><\/p>\n For these reasons, University Communications & Marketing must vet and approve all plugins and third-party applications prior to purchases being made by schools or departments. University Communications & Marketing reserves the right to deny requests in order to maintain and protect the technical integrity of the official University website.<\/span><\/p>\n Accumulation of digital marketing vendor tags on web pages can impact site performance in a number of ways, including poor tag design, slow response time associated with the collection servers, tag placement, and the number of tags accumulated on pages.<\/span><\/p>\n Requests for third-party code inclusion must be:<\/span><\/p>\n A great many of the technical issues associated with proper website design is implemented as part of the Content Management System, and thus will not be at the discretion of the content manager. These include:<\/span><\/p>\n Campbell.edu is user-first. It exists to deliver content that users need to complete an action or be informed.<\/p>\n Please see our tips and best practices<\/a>\u00a0on writing for the web.<\/p>\n Due to copyright laws, images on campbell.edu must be original content or considered public domain (free from copyright). Publishing an image that you do not own could result in legal action. <\/span><\/p>\n Keep it professional. Ensure images are reflective of an institution of higher education.<\/span><\/p>\n Include alt tags (for accessibility and search engine optimization). An alt tag is text associated with an image. It is not seen by the user, but is readable by search engines.<\/span><\/p>\n The online directory<\/a> includes official headshots of Campbell faculty and staff. It is important that all images in the\u00a0directory are recent (preferably within the past five years), high resolution\u00a0and maintain a consistent look.\u00a0Headshots can be scheduled via the online form<\/a>.\u00a0<\/span><\/p>\n Graphic content across campbell.edu \u2013 including graphics, advertisements, illustrations, infographics, or other artwork \u2013 must follow University brand guidelines<\/a>, be properly formatted, and meet accessibility compliance. Graphic content that does not adhere to these policies is subject to removal from the website.<\/span><\/p>\nWeb Strategic\u00a0Priorities<\/h2>\n
External<\/span><\/h3>\n
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Internal<\/span><\/h3>\n
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Strategic Standardization<\/h2>\n
External Websites for Official University Use<\/span><\/h3>\n
Third-Party Software Implementation<\/span><\/h3>\n
Code Governance<\/span><\/h2>\n
Digital Marketing & Third-Party Advertising<\/span><\/h3>\n
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CMS-Incorporated Standards<\/span><\/h2>\n
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Requirements<\/span><\/h3>\n
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Content Policy<\/h2>\n
Writing for the Web<\/h3>\n
Prohibited Content\u00a0Topics<\/h3>\n
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Multimedia Policies<\/span><\/h2>\n
Images<\/span><\/h3>\n
Directory Photos<\/span><\/h4>\n
Graphics<\/span><\/h3>\n
Third-Party Logos<\/span><\/h4>\n